This is The World According to Buchs - Keepin’ it moving since 2003!

Right around New Year’s each year, I try to pick out what I think will be the business buzz-phrase of the coming year.

2002 - “The 80/20 rule”. 80-percent of something comes from 20% of a subset of that thing. You can apply it to anything.

2003 - “At the end of the day”. Not as catchy as the 80/20 rule, but also could be universally applied.

And now, for 2004, I have identified “The Game” as the buzz-phrase of the coming year. Some examples:

• “You know the score of the game” - referring to the current state of a project.
• “At this point in the game”
• “He’s not a big player in the game” - referring to someone involved with a project.

There you have it. Start using it right away, before everyone else catches on.